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  • Writer's picturegarrison gibbons

The Importance of Written Communication During COVID-19

Throughout 2020, written communication has become increasingly important. I’ve always been someone who loves words. For me, I’ve often found comfort in writing my thoughts, as I find the structure of text harder to create in-person or through verbal communication.

It’s been interesting to return to a more textual landscape this year — through email, Slack, etc. We are all consuming more written content, especially since Zoom fatigue crept in. It's a balance - constantly switching between formal prose and more casual messaging. But, it's made the demand for internal, executive, and crisis communications all that more important for brands.

This area has always been a passion of mine, and it's been amazing to expand my knowledge and expertise in comms over the past several months at Knotch. I am so excited to get continue to grow in this area in 2021!

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